Gaining visibility for systainabilty
Case study: How Asahi Photoproducts managed to gain visibility for their sustainabilty.
Asahi Photoproducts is a well-known pioneer in the development of flexographic photopolymer printing plates. The company is determined to be a leader in reducing its CO2 footprint and that of its customers. It accomplished the CO2 Measured certification issued by the Carbon Trust in 2021 for its AWP™-DEW water-washable plate. When the company decided to share the features and benefits of that plate, it looked for a tailored and informative communication strategy.
duomedia set up a multichannel communication campaign combining owned, earned and paid content. This campaign consisted of a white paper, a PR campaign, a blog article and social media posts.
- +50 clippings
- 84 984 people reached via Social Media
- 95 Whitepaper downloads
- 662 people who visited the Asahi Photoproducts website via our social media sustainability posts
- Coverage in 15 countries globally
A fact-based white paper devoid of greenwashing
The white paper was created by duomedia from start to finish: duomedia conducted the research, provided the copywriting and created the layout & design.
The content distribution channels: owned, earned and paid content
To promote the white paper, duomedia created content to be posted on
social media where a short video was incorporated into the posts to drive
traffic to the Asahi website and download the whitepaper.
A PR campaign reaching an international audience
After distributing the press release to specialized global trade press journalists, duomedia followed up with a dedicated media relations campaign to identify coverage opportunities. As a result, the information on Asahi Photoproducts AWP™ water-washable solution was picked up and published internationally, with the press release and the blog article being published in 8 languages. Within two months after the news was released, it was picked up more than 50 times and broadcasted in 15 different countries, both online and in print magazines.
Link to case study on duomedia’s newsroom: https://www.duomedia.com/sustainability-communication-campaign-flexo-printing/
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