Masterclass – Web2Print. Digital commerce 4 print 2022

  • 07/06/2022
  • Agfa
    Mortsel
  • Vanaf €439

Omschrijving

Times are changing – also in online printing or “e-commerce print”. Web-to-print & Co are no longer enough on their own to reach broader target groups. Social commerce, mobile commerce – or digital commerce for short – is the buzzword of the day. Bernd Zipper, CEO of zipcon consulting and Chairman of the Online Print Initiative, will dive deep into the subject matter with the participants of the Masterclass “Digital Commerce 4 Print 2022” and provide basic knowledge, background information, processes and a look into the future of online print. The target group includes both beginners and professionals, because – as Bernd is known for – a few terms first have to be defined …

The Master Class “Digital Commerce 4 Print 2022” is divided into three blocks:

Basics of Digital Commerce 4 Print

Sales markets – Business models

  • Social + Mobile Commerce
  • Mass Customization vs. Mass Production
  • Online Print 2.0 – Update

B2B/B2B2B/B2B2C

  • Target groups in online print
  • Personas vs. business customer
  • Distribution channels in 2022

Status Quo Online Print in Europe

  • Markets and market development – facts and figures
  • Corona Impact
  • Top players D/A/CH
  • Strategies in Online Print 2022

Trends and developments

  • Why Mass Customization is the “next big thing” …
  • Why mobile plays a bigger role in online print than everyone thinks …Why there is still room for new sales strategies in the market …
  • “Biggest Fails” in Online Print – Why it’s not always about price …

Following each session, there will be an opportunity to ask questions and engage in discussion with Bernd Zipper. The presentation documents will be made available to all participants as a digital handout afterwards.

Combine!

Extra advantageous in combination with the Benelux Online Print event!

Kostprijs

Kostprijs voor deelname: 439 EUR. VLAIO neemt 70% van de kosten voor van deze Masterclass voor haar rekening binnen het Industriepartnerschap Agoria-Sirris-VIGC. Er kan dus geen KMO-P gebruikt worden.

#industriepartnerschap #sterkondernemen 

17 Vlaamse innovatiepartners, waarvan VIGC, slaan de handen in elkaar, onder leiding van Agoria en Sirris. Met de steun van Agentschap Innoveren & Ondernemen bieden ze een geïntegreerde dienstverlening aan om groei en innovatie in de Vlaamse industrie te stimuleren.  

Dankzij de individuele en collectieve diensten van het industriepartnerschap kan u als Vlaams bedrijf rekenen op een schat aan expertise en jarenlange ervaring om uw technologische innovatie op te drijven in de 3 volgende thema’s : Digitalisering, Duurzaamheid &  Industrie 4.0. 

Kostprijs

Masterclass - €439

Inschrijven

Docent(en)

Bernd Zipper
CEO Zipcon, Zipcon

Organisator(en)

VIGC

Locatie

Agfa
Septestraat 27
2640 Mortsel Belgium

Inschrijven

Masterclass - Web2Print. Digital commerce 4 print 2022 - €439